Google AdWords is planning to launch a new tool called Keyword Planner, which is a hybrid between two current AdWords tools: Keyword Tool and Traffic Estimator. Google will launch this change to primarily help small business owners with digital advertising. This tool is said to launch in July 2013. Pricing Engine is here to give you the inside scoop.
Google created the original Keyword tool to help small business owners advertise their products so they wouldn’t need to deal with the hassle of learning the ins-and-outs of Search Engine Marketing. The Keyword Tool allows small business owners to identify relevant keywords that a consumer searches for when looking for related products. By identifying necessary keywords to include in their ads, small business owners can accurately target their ads at the right consumer, which is the primary purpose of search engine marketing.
When a small business owner searches for the usefulness of a keyword in the Keyword Tool, Google returns statistics of the amount of times the keyword is searched per year, suggests alternate keywords ideas, and discloses the amount of competition among other ads currently in the market. By doing this, a small business owner can easily compare whether this keyword is necessary for their ad.
The Google AdWords Traffic Estimator is another tool designed to simplify Search Engine Marketing by allowing small business owners to see the best way to utilize their limited budgets. In other words, the Keyword Traffic Tool estimates the amount of clicks an ad will receive based on the daily budget and the bid amount. This tool Read More
